How Unified Communications Improves Your Business

Business communications within an organization of any size are one of the most important elements of daily operations. It may seem obvious your internal communication systems determine how well your staff can collaborate with management and amongst one another, but they affect your relationships with clients as well.

The McKinsey Global Institute found that productivity improves by 20-25% in organizations with connected employees. However, the technology you use to communicate internally can have a significant effect on your customers – from the way you handle meetings to your ability to communicate remotely.

Where to Start

Unifying your communications is the first step to streamlining your business for the digital age. Unified communications is the act of making all your forms of business communications available all on one platform, accessible from any connected device.

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To truly achieve unified communications, your office must work off a Session Initiation Protocol (SIP). SIP trunking is a term that simply refers to your ability to work remotely through integrative communications. These services can be used in a Mac or PC environment, although the individual applications available for use will vary according to your platform. And the demand is growing like wildfire.

The primary benefit of adopting unified communications on an SIP system is that it dramatically expands your ability to communicate. This gives you greater flexibility when communicating with colleagues, employees, and customers alike.

Let’s look at a few ways your business as a whole improves in internal communications.

Screen Sharing Work: Next Level Internal Communications

The business applications of screen sharing work are nearly limitless, but there is a few every business should know. Screen sharing through applications makes it possible to voluntarily give another person remote control of your screen.

One of the more popular applications of this service is the use of screen sharing. Whether you work remotely or just need to collaborate with a colleague at another desk, screen sharing makes it easy to view content, review issues, discuss ideas, and share information without leaving the comfort of your work chair. In fact, Clearcompany learned that 49% of Millennials support tools for collaboration in the workplace.

This is extremely important considering Millennials are the future of the workforce, and therefore, the future of your business.

Related: With Unified Communications, Keep Your Office in Your Pocket

Grand View Research predicts the global unified communications market will exceed $75 billion by the year 2020. Simplify and Save with Virtualization and Virtual Desktops Screen sharing tools are frequently integrated with unified communications, such as web conferencing and online meetings. Screen sharing makes it possible for multiple people to collaborate on the same charts, images, and documents in real time.

This not only saves time but keeps communications flowing smoothly in your business, even when your team is spread out across the world. Screen sharing can also be used as a powerful training tool in place of costly technology, such as projectors.

Grand View Research Stat


Click-to-call or click-to-chat is a type of online communication that allows you to click a particular object on a screen to initiate a real time connection with another caller. The technology works with your built-in mobile phone application, VOIP or text messaging services and is remarkably easy to use. Applications such as Skype use the click-to-call system to let you click on numbers posted online to make an instant call.

Although click-to-call technology seems simple, it offers a wide array of benefits to your business. The fact that click-to-call can make your business more accessible to customers is crucial.

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By integrating a click-to-call feature, you can reduce the time it takes to convert a visitor into a customer as well as your overall conversion rate. Click-to-call technology also reduces the time your customers spend looking for information on how to contact you, moving them along the sales funnel and sending them directly to you

Click-to-call services offer support for VoIP, which makes it easy to upgrade your entire office. This technology is easy to learn and use an abundance of customer service options.

Interactive Meetings

Interactive meetings utilize technology such as video conferencing, voice messaging, and desktop sharing to create an immersive experience. Whether your team is across the hall or across the globe, interactive meetings facilitate communications. You can use them to share ideas and keep everyone on the same page when it comes to your business goals.

The greatest benefit of a video meeting is that you can meet face-to-face with clients and others within your business. Also, keep in mind that plenty of clients only feel comfortable doing business with a representative they have seen face-to-face. Interactive meetings effectively expand your client base from local companies and individuals to clients across the world.

Instant Messaging

Instant messaging is one of the simplest yet most popular forms of unified communications. These applications are fast and secure. They’re the clear choice over traditional messaging applications that are not built to handle secure information.

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The greatest benefit of instant messaging is quick and easy collaboration. Email is often too slow and cumbersome for brainstorming sessions. However, instant messaging lives up to its name by facilitating lightning fast communication between employees.

IPRO Can Unify Your Communications

Looking to improve your ROI and facilitate smooth communications within your business? Focusing on internal communication is the key, but busy professionals rarely have the time to invest in what it takes to get ahead.

When you work with IPRO, you’re not just outsourcing your communications – you’re gaining a partner that will work diligently for your business.